Remember Polaroid? Firestone? Montgomery Ward? RadioShack? Like hundreds of once-booming businesses, these fallen giants failed to anticipate and adapt to change. Driven by technology and globalization, change has become the constant state of the business climate. Long-term strategic planning is obsolete. Playing catch-up is for losers. Business leaders need to be visionary and agile—that’s all a given. The challenge is how to make foresight and innovation doable on a day-to-day basis.
Journalists, booksellers, book reviewers, librarians, and media professionals interested in small business are invited to request Susan Solovic’s The One Percent Edge: Small Changes That Guarantee Relevance and Build Stable Success.
It presents a six-step process for making incremental adjustments in seven core areas: leadership, customer relations, products and services, people, marketing, operations, and finance. With diligent application, step by step and tweak by tweak, any business will continually improve, be proactive rather than reactive, and stay competitive.
SUSAN SOLOVIC is an Internet pioneer and attorney, as well as a trusted authority on small business issues. A former small business contributor on ABC News, she regularly appears on Fox Business, Wall Street Journal’s “Lunch Break,” and Newsmax. She is also a featured blogger on Constant Contact, Entrepreneur, and FoxBusiness.com, among other sites, and author of The New York Times bestselling It’s Your Biz (AMACOM, 2011). She lives in Jupiter, Florida. Her coauthor, RAY MANLEY is a freelance writer and content marketing expert based in Nashville, Tennessee.
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