Tag Archives: Marketing

Podcast: Geoffrey Colon on Disruptive Marketing

Jacket cover of Disruptive Marketing by Geoffrey Colon Geoffrey Colon recently sat down with the AMA Edgewise team to discuss his book, DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. “You have to look at it as almost creative destruction,” Colon says of disruptive marketing. It might sound scary, he acknowledges, since humans are creatures of habit and rules–but customers these days don’t have habits quite as hard and fast as before, and marketers need to be agile enough to roll with it.

Today on Edgewise Geoffrey Colon, author of the new AMACOM book Disruptive Marketing, joins us for a freewheeling conversation about music, technology, ethics, and taking the fear out of failure.

Listen to Geoffrey Colon on the AMA Edgewise Podcast.

Geoffrey Colon, author of Disruptive Marketing


Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy & Mather.




Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.



AMA Talks with Geoffrey Colon on DISRUPTIVE MARKETING

Geoffrey Colon, author of DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (AMACOM August 2016), recently visited the American Management Association offices to discuss disruptive marketing and how marketing professional can keep up with the breakneck pace of change in today’s landscape.

Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy & Mather.

Enjoy! For more AMA Talks with AMACOM authors, please click here.

Books for Small Businesses

If you’re running or helping to run a small business, you’ve encountered unique challenges (and, we hope, many unique rewards!). It can feel like you’re doing it all yourself–which means you could use as much help as you can get from the experts. Below, check out some of our most helpful recent books for small businesses.

The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals by Cliff Ennico

Jacket cover

Until May 2016, the act of offering securities (stocks, bonds, and more) in exchange for investment was extremely limited. The arduous and expensive process for companies and the strict regulations for investors left countless hopefuls out. That has now changed with equity crowdfunding. This isn’t your average Kickstarter campaign–you’ll need Cliff Ennico’s comprehensive handbook–but, if the timing is right for your small business, you don’t want to miss out on this opportunity.

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick Westergaard

Jacket cover of Get Scrappy

While Get Scrappy‘s digital marketing wisdom applies to businesses of any size, small businesses will find it especially crucial. Marketing without a significant budget may feel like an uphill climb, but you can see results without a gargantuan budget if you follow Nick Westergaard’s essential advice on constructing your brand, sticking to your strategy, creating content that answers your potential customers’ most urgent questions, measuring your results accurately to hone your tactics, and more.

75 Ways for Managers to Hire, Develop, and Keep Great Employees by Paul Falcone

Jacket cover of 75 Ways by Paul Falcone

Not all small businesses have human resources departments, but that doesn’t mean the procedures and issues that HR departments handle just disappear. HR rock star Paul Falcone‘s new book delivers key human resources strategies to managers and executives. Small business owners will appreciate Falcone’s attention to each step in the employee cycle, readable explanations of the legal implications of key management decisions, and focus on hiring and managing effectively in the first place (because it’s much harder for small businesses to bounce back when hiring goes wrong).

When the Pressure’s On: The Secret to Winning When You Can’t Afford to Lose by Dr. Louis S. Csoka

Jacket cover of When the Pressure's On

Small business owners face an extraordinary amount of stress, and with the weight of a whole company on their shoulders, it’s not always possible to shrug it off. No one knows how to manage stress better than Dr. Louis S. Csoka, founder of West Point’s Center for Enhanced Performance and creator of the first ever Peak Performance Center for a Fortune 500 company. He shared his five-pronged strategy for performing under pressure–which small business owners face regularly–in his remarkable book, When the Pressure’s On.

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Paul Smith

Jacket cover of Sell with a Story by Paul Smith

Small businesses pitching products might not always be able to offer the lowest price right away, and they might not have the highest brand recognition–so what’s going to get their prospects interested? The most important tool in any salesperson’s kit, but especially that of a salesperson from a smaller firm, is the story. In Sell with a Story, acclaimed author Paul Smith details how to craft narratives that will strengthen relationships, make the product memorable, increase product value (really!), and more. When it comes to storytelling, small businesses likely have a leg up on the competition–take advantage of it!


Random Quotes from New Books this August

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal by Geoffrey Colon

Jacket cover of Disruptive Marketing

“In any business, people spend a long time learning about a particular specialty, with the goal of becoming an expert in that field. Usually we do this because we are rewarded for that expertise. In the music industry’s heyday, being an executive who signed enough artists who sold lots of records meant you worked your way up from an associate to a VP, and ultimately to executive VP. You might even have been anointed president. The troubling thing about becoming an expert, though, is that we become entrenched. We put on blinders, rendering us unable to see anything beyond what is happening directly in front of us(page 97).

The Etiquette Edge: Modern Manners for Business Success, Second Edition by Beverly Langford

Jacket cover of Etiquette Edge, second edition

“An MBA student told me about a manager at a company where he worked who hated to deliver unwelcome information. A situation arose in which he had to tell a member of the department that he was terminating her employment, so he called her into his office at the end of the day, presumably to deliver the bad news. The next morning, she showed up for work, as usual. He had been so vague in his meeting with her that she had no idea her manager had fired her. …Delivering bad news takes special thought and planning” (pages 196).

Fundamentals of Project Management, Fifth Edition by Joseph Heagney

Jacket cover of Fundamentals of Project Management

“By the end of the project, during project closure, you will have created an all-inclusive, comprehensive checklist of actions. You and your team will then review your performance during the project and confirm that all actions are complete. By doing this, you and your team will improve by having answered the question, ‘How did we do?’ It has been my experience that, almost invariably, one or two actions will be questionable. Occasionally, while reviewing the questionable actions, the project team will discover that an item was not completed. Perhaps nobody owned the task, or two members did, assuming the other did the work. Whatever the reality, this is a powerful redundancy check (a recurring theme during project closure) for you and the team to be sure that all necessary actions have been accomplished” (page 206).

Hiring & Firing (The Brian Tracy Success Library by Brian Tracy

Jacket cover of Hiring and Firing from the Brian Tracy Success Library

 In psychology, we know that previous achievement lays down a mental template in the individual. After a person has achieved something worthwhile, nothing will satisfy him but to achieve something even greater in the future. People with past histories of achievement will strive to duplicate that performance working for you if you give them the opportunity” (page 34).

august 2016 new releases


Want to sample other AMACOM books? Check out our Random Quotes from New Books series.



Now Available on NetGalley: WHAT CUSTOMERS CRAVE

Cover art for What Customers CraveMarketing teams are accustomed to dividing customers according to demographics, as if you can basically know someone once you’ve got his or her income, race, gender, and a few more cold facts on file. That isn’t the best way to provide a truly personalized and rewarding customer experience. For that, as Nicholas J. Webb explains in WHAT CUSTOMERS CRAVE: How to Create Relevant and Memorable Experiences at Every Touchpoint (AMACOM October 2016), you have to figure out what your customers love and what they hate. Journalists, booksellers, book reviewers, librarians, and media professionals interested in marketing and customer service are invited to request What Customers Crave for review.

The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about • Use listening posts and Contact Point Innovation to refine customer types • Engineer experiences for each micromarket that are not only exceptional, but insanely relevant • Connect across the five most important touchpoints • Co-create with your customers • And much more

When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.

NICHOLAS J. WEBB is a popular speaker and corporate strategist in the areas of customer experience design and innovation. His firm Cravve provides consulting and training to many of the world’s top brands.

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