If you’re running or helping to run a small business, you’ve encountered unique challenges (and, we hope, many unique rewards!). It can feel like you’re doing it all yourself–which means you could use as much help as you can get from the experts. Below, check out some of our most helpful recent books for small businesses.
The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals by Cliff Ennico
Until May 2016, the act of offering securities (stocks, bonds, and more) in exchange for investment was extremely limited. The arduous and expensive process for companies and the strict regulations for investors left countless hopefuls out. That has now changed with equity crowdfunding. This isn’t your average Kickstarter campaign–you’ll need Cliff Ennico’s comprehensive handbook–but, if the timing is right for your small business, you don’t want to miss out on this opportunity.
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick Westergaard
While Get Scrappy‘s digital marketing wisdom applies to businesses of any size, small businesses will find it especially crucial. Marketing without a significant budget may feel like an uphill climb, but you can see results without a gargantuan budget if you follow Nick Westergaard’s essential advice on constructing your brand, sticking to your strategy, creating content that answers your potential customers’ most urgent questions, measuring your results accurately to hone your tactics, and more.
75 Ways for Managers to Hire, Develop, and Keep Great Employees by Paul Falcone
Not all small businesses have human resources departments, but that doesn’t mean the procedures and issues that HR departments handle just disappear. HR rock star Paul Falcone‘s new book delivers key human resources strategies to managers and executives. Small business owners will appreciate Falcone’s attention to each step in the employee cycle, readable explanations of the legal implications of key management decisions, and focus on hiring and managing effectively in the first place (because it’s much harder for small businesses to bounce back when hiring goes wrong).
When the Pressure’s On: The Secret to Winning When You Can’t Afford to Lose by Dr. Louis S. Csoka
Small business owners face an extraordinary amount of stress, and with the weight of a whole company on their shoulders, it’s not always possible to shrug it off. No one knows how to manage stress better than Dr. Louis S. Csoka, founder of West Point’s Center for Enhanced Performance and creator of the first ever Peak Performance Center for a Fortune 500 company. He shared his five-pronged strategy for performing under pressure–which small business owners face regularly–in his remarkable book, When the Pressure’s On.
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Paul Smith
Small businesses pitching products might not always be able to offer the lowest price right away, and they might not have the highest brand recognition–so what’s going to get their prospects interested? The most important tool in any salesperson’s kit, but especially that of a salesperson from a smaller firm, is the story. In Sell with a Story, acclaimed author Paul Smith details how to craft narratives that will strengthen relationships, make the product memorable, increase product value (really!), and more. When it comes to storytelling, small businesses likely have a leg up on the competition–take advantage of it!