Podcast consumption has been on a steady uptick and isn’t going anywhere. Hosting a podcast is a great form of publicity and business development for even the smallest business owners but getting started can be daunting. Stephen Woessner, author of Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans, published by AMACOM, shares some ideas to allay your biggest fears about starting your own podcast.
Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.
Listen to Stephen Woessner on the Edgewise Podcast!
Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners.
Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.
Profitable Podcasting: Grow Your Business, Expand Your Platform, And Build A Nation Of True Fans by Stephen Woessner
“Rest assured, you have not missed the podcasting wave.The sun has not set on your opportunity. This is the perfect time for you to get started. In fact, this may be the perfect time to get started because the trailblazers have gone before you. A path had been marked, and you can learn from their success and failures. Your learning curve will be shorter so that growing your business, will be the most efficient it has been for any business owner up to this point.” (pages 8 and 9)
Retire On Real Estate: Building Rental Income for a Safe and Secure Retirement by K. Kai Anderson
“You can’t change the fact that you don’t have a workplace pension, or that you have a very small pension, or whatever the case may be for you. Yet, you do have the ability to create a pension-like plan for yourself, through real estate. It’s up to you to understand this difference and take action.” (page 11)
The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction – The Real Truth About Life in Sales by Ken Kupchik
“Sales is stressful, demanding, frustrating, and also incredibly fun and rewarding. There is no other profession with as many ups, and downs, where you can go from crying in the bathroom one minute to popping a bottle of champagne the next and then back to crying in your car all in the same day. This book is for anyone who is brave enough to wake up in the morning, drink an unnatural amount of caffeine, and live the life of a salesperson. It’s rarely easy, but oftentimes it’s worth it” (page 1)
Want to sample other AMACOM books? Check out our Random Quotes from New Books series.