Tag Archives: Public Relations

Random Quotes from New Books this January

Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change by Frank Sesno


“Barry trains FBI and Secret Service agents and U.S. Marshals in questioning potential serial killers, terrorists, or would-be presidential assassins before they act. … Barry teaches ‘rights respecting’ questioning, which most experts say is the most effective way to get a hostile person to open up. His objective is to lower a person’s defenses and move his or her brain out of red alert territory. His questions are framed to generate conversation, however halting, as a means of establishing trust and building a dynamic that will coax information from the most reticent personalities(pages 66 and 68).

Trust Factor: The Science of Creating High-Performance Companies by Paul J. Zak

Jacket cover of Trust Factor

“The chronic stress that comes from the uncertainty about what will happen in an organization affects parts of the brain that undermine motivation and cognition. Uncertainty causes us to be hyperaware of possible threats: We need to pay attention to everything because danger could arise anywhere. This steals neural bandwidth from the rest of the brain, reducing concentration and productivity. We also lose the ability to properly evaluate future events and to integrate multiple streams of information. Uncertainty puts the brain and body on high alert, wanting to escape from lions and their corporate cousins, pink slips. In a true neurologic sense, you can’t think when you face high uncertainty. And you certainly cannot be an effective team member” (page 110).

Power of Presence, Paperback Edition: Unlock Your Potential to Influence and Engage Others by Kristi Hedges

Jacket cover of Power of Presence, paperback

“You may be saying, ‘Hold on. Isn’t this book supposed to be about authenticity? Why does it matter so much what other people think?’ Here’s the deal with presence: It’s part communicating in alignment with your intention and part being received with clarity. You can’t figure out how you are doing on the latter without some sort of feedback, formal or otherwise. Finding out the effect you have on others gives you a helpful framework for focusing on your own presence” (page 58).

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World by Marian Salzman and the Team at Havas PR

Jacket cover of Agile PR

“Consider the fallout The New York Times’ extensive, highly critical investigation of the workplace culture of Amazon…The article describes an instruction to employees to ‘climb the wall’ if they hit the wall from the relentless pace and late nights; encouragement for employees to ‘tear apart’ their colleagues’ ideas in meetings and backstab them in private messages to their bosses; and a ‘purposeful Darwinism’ model in HR. And that’s just in the first four paragraphs.
It’s a cautionary tale. People live and validate a corporate culture, so if a company is selling its culture–and the reality is that in this radically transparent, socially minded age, every company is selling its culture, whether it’s pitching business pubs on how great that culture is or not–it must be aware that it can’t simply spin the story” (page 43).


Want to sample other AMACOM books? Check out our Random Quotes from New Books series.



Random Quotes from New Books This October

Jacket image, Creativity and Problem Solving by Brian TracyThe Brian Tracy Success Library, Creativity & Problem Solving by Brian Tracy

“Lateral thinking forces the mind out of comfortable or conventional ways of thinking. It was pioneered by Edward de Bono in England. One way to illustrate lateral thinking is to remember that when people find themselves in a hole, their natural tendency is to dig the hole deeper. However, the solution may be to go somewhere else and to dig a totally different hole. Lateral thinking is used to break your pattern of habitual thinking, or the tendency to fall into the trap of the comfort zone and continuing to do things the same way you have always done them in the past.” (page 59)

Jacket image, The Little Book of Big PR by Jennefer WitterThe Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed by Jennefer Witter

“Tip#28: The first thing you need to do is decide what your objective is in using social media. Is it to build brand reputation, recruit employees, attract new audiences? Once you decide what your goal is, you need to decide which social media tool to use. There’s an abundance of social media tools out there, and they are constantly changing. Keeping up with them and using them can become a full-time job. But you don’t need to do that. I truly believe you need to pick and choose which social media will provide a return on investment in an effective and efficient manner.” (page 33)

Jacket image, Primal Teams by Jackie BarrettaPrimal Teams: Harnessing the Power of Emotions to Fuel Extraordinary Performance by Jackie Barretta

“Letting yourself feel the emotions of others doesn’t mean letting those emotions overwhelm you. That can cause another set of problems as you get swept off your feet by a flood of someone else’s feelings. Fortunately, you can learn to sense another’s emotions and observe how they affect your body without letting them emotionally hijack you. Gradually, you will be come a more skilled emotional diagnostician. Periodically, pretend you are an objective doctor by placing a stethoscope to your chest and taking your emotional temperature. Try to diagnose any symptoms of unusual sensations. What is causing those bodily reactions? Why has your heart begun beating a little faster?” (page 100)

Jacket image, The Successful Virtual Classroom by Darlene ChristopherThe Successful Virtual Classroom: How to Design and Facilitate Interactive and Engaging Live Online Learning by Darlene Christopher

Depending on which virtual classroom tool you use, the instant feedback feature might be called a “raise hand” feature, “status change” or “emotion indicator.”  This feature allows the participant to communicate with  instructors at any time throughout a virtual classroom session without interrupting the flow of the instruction by selecting from a menu of feedback options. The type of instant feedback that participants are able to select varies, depending on the virtual classroom tool. See Figure2-5 for an example of the types of instant feedback participants can provide.” (page 30)

Jacket image, The Ten Golden Rules of Leadership by M.A. Soupios and Panos MourdoukoutasThe Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders by M.A. Soupios and Panos Mourdoukoutas

“In short, the role of a good leader is critical under all conditions, and it is for this reason too that failures of leadership will virtually ruin the organization. And of all the many potential shortcomings an assumed leader might bring to an organization, none is more lethal than arbitrary applications of power. Supervisors who constantly micromanage, who second-guess every subordinate decision, who gleefully await any and all opportunities to criticize and bully, are a toxic presence in any environment. Their abuses will predictably waste corporate resources, destroy worker motivation, compromise institutional loyalties, and create debilitating resentments more rapidly than any other managerial failing—prompting the most talented employees to jump ship.” (page 23)

The Truth Doesn't Have to Hurt by Deb Bright Ph.D.The Truth Doesn’t Have to Hurt:How to Use Criticism to Strengthen Relationships, Improve Performance, and Promote Change by Deb Bright

“We each have a preference for how people talk to us. Some people want to be spoken to honestly and directly, while others need to have things sugarcoated and delivered more carefully. Delivering criticism can be like approaching a wild animal. And depending on the type of animal you are dealing with, you are going to approach the individual with varying styles. Is your receiver a bear or a bunny? You need to know before you approach the person with any kind of criticism.” (page 71)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

AMACOM is Seeking a Part-Time Publicist

AMACOM, American Management Association’s Publishing Division, is seeking a part-time Publicist, who will work with AMACOM’s publicity team on print, broadcast, and online/social media publicity for the AMACOM book list each season to increase consumer awareness of AMACOM books and ultimately to drive book sales.


  • Work with Publicity Director and Publicity Manager on increasing AMACOM’s social media presence including AMACOM’s blog, Facebook, Google+, Foursquare, Twitter, and LinkedIn.
  • Work on online campaigns for select books.
  • Update media contacts in publicity database.
  • Assist in researching new media contacts.
  • Assist in researching new social media opportunities.
  • Write copy, including galley letters.
  • Help with clerical duties such as maintaining AMACOM’s library, review requests.
  • Other related duties.


  • BA degree or equivalent
  • 2+  years of book publicity experience
  • Excellent interpersonal skills
  • Excellent verbal and written communication skills
  • Strong knowledge of social media including blogging, Facebook, LinkedIn, and Twitter, and other social media tools
  • Some knowledge of HTML and SEO is preferable

Click HERE to apply for the Part-Time Publicist Position at AMACOM.

Webcast Reminder: Creating an Engaged Workforce

Our American Management Association New Media Team will be doing a webcast with Jennifer Prosek, author of Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth, next week. She will be sharing how entrepreneurs and managers can unlock the full potential of their staff.

Creating an Engaged Workforce
March 2, 2011 12:00 PM – 1:00 PM EST
Price: Complimentary

Are you ready to unlock the full potential of your staff?

If so, it’s time to consider a breakthrough leadership strategy. This Webcast explores a new approach – building an “Army of Entrepreneurs — that engages and empowers employees, creating a company rich with rainmakers, innovators and creative thinkers.

What You Will Learn

The good news is that entrepreneurial behavior is teachable. This program explains how to give your employees the tools, freedom and encouragement they need to be successful, to fully develop their talents and pursue their passions. It covers:

  • How to transform your employees from staff members to soldiers, from order takers to entrepreneurs
  • How to create incentives that keep on giving across each employee’s career
  • Ways to align an individual’s goals with the company’s bottom-line objectives
  • Advice on recruiting, training, and retaining entrepreneurial employees
  • How to measure success
  • And much more

The payoff can be huge. If you are looking for a growth engine, a source of innovation and an insurance policy against downturns and unexpected dips in the economy, plan to attend this Webcast.

While attending this program is FREE, reservations are required.

Click HERE to register for the webcast.

Click HERE to learn more about Army of Entrepreneurs.

Jennifer Prosek is the founder and CEO of CJP Communications, a leading international public relations and financial communications consultancy with offices in New York, Connecticut and London. Prosek built the firm using a management strategy she developed called an “Army of Entrepreneurs.” The “Army” model is the subject of her first book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth.

CJP and Prosek have won numerous honors. CJP was named an Inc. 5000 Fastest-Growing company. Recognized as one of the “Top Places to Work in PR” by PR News, it was named “Small Agency of the Year” by The Holmes Report.

Prosek was a finalist for the 2010 Ernst & Young Entrepreneur of the Year Award. She was also named an “Emerging Power Player” by PR Week magazine, which lauded her for “combining an MBA education and instinct.” She is a member of the Arthur Page Society, which includes chief communications officers from major corporation and CEOs of leading public relations agencies.

Prosek lectures frequently at leading business schools, including Columbia, and entrepreneurial and business groups, such as the Yale Chief Executive Leadership Institute.

An Interview with Jennifer Prosek, author of Army of Entrepreneurs

The following is an interview with Jennifer Prosek, author of Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth. She is the founder and CEO of CJP Communications, an award-winning international public relations and financial communications consultancy.


Prosek: “An Army of Entrepreneurs is an internal force of committed, creative employees. It is also a proven management and leadership model that can help business owners and managers grow their businesses by tapping and harnessing their existing workforce. ”

“The Army model can be implemented by organizations of any size and in any industry, from startups to Fortune 500 companies. There’s a replicable process for introducing and implementing the Army model in any organization and the best part is that the assets needed to initiate this new model are already in place – since they are your current employees.”

How did the strategies that worked for your firm evolve into the management model you share in your new book, ARMY OF ENTREPRENEURS?

Prosek: “Once I successfully deployed the Army, employee confidence and satisfaction soared. Leaders and managers benefited too. Identifying, nurturing and watching the entrepreneurial spirit grow within my company has been a source of great pleasure to me both personally and professionally.”

“While I once felt single-handedly responsible for my business and my team, I am now standing shoulder-to-shoulder with my Army of Entrepreneurs and that gave me the desire to share this model with other business leaders so they can benefit from it as well.”

“At CJP Communications, the Army model has helped to forge stronger teams, increase sales and client satisfaction, and develop employees who truly embrace the company’s brand. I know that it can do the same for other companies if they follow the roadmap outlined in the book. ”

What are the four key steps entrepreneurs need to take to lay the groundwork for creating a business environment and culture conducive to entrepreneurial behavior in order to increase growth and drive success?

Prosek:  “The Army of Entrepreneurs model is comprised of four key components including an entrepreneurial culture; a powerful incentive program; a workforce that has a big-picture understanding of how a company works and makes money; and an ongoing program to maintain momentum. Specifically, to create an Army of Entrepreneurs a business leader needs to follow the below steps:

  • Establish and nurture an entrepreneurial culture. Culture isn’t optional. To truly build an Army of Entrepreneurs, companies must have the right practices and outlook. The four elements of a core culture are authenticity, commitment to people, commitment to the business, and continuous effort.
  • Create a Commission for Life™. At CJP, any person who sets up a meeting that leads to new business – that’s it, just sets up the meeting – receives a 5 percent commission for the life of that account. While this is a cash reward, any ongoing incentive works. The idea is to create a reward that enables employees to align their own financial/professional goals with the growth/success of the company.
  • Teach them the business. While many businesses are focused on teaching employees the skills they need to do their jobs, an Army approach is focused on “teaching the business” – how it makes money, where clients come from, why they stay or go and other big-picture issues.
  • Maintain momentum. Building and sustaining an Army of Entrepreneurs and the culture that sustains it takes ongoing effort, initiative and originality. It’s critical to maintain momentum; inertia is the enemy. “

Can you provide an example of how an entrepreneurial spirit can help a company manage and recover from disasters?

Prosek: “Facing burnout and frustration from being my firm’s chief rainmaker, manager, and creative force, I came to the realization that while I was a natural entrepreneur, others in my firm were not. ”

“But with the right training, resources, and encouragement, everyone could become more entrepreneurial and work alongside me to collectively grow the business. ”

“I developed the Army model over several years but my first big test was going on maternity leave in 2007 but an even bigger (and unanticipated) test came later. During the prolonged recession, the Army model literally saved my business. At a time when 65 percent of public relations agencies nationwide reported revenue decline, CJP Communications had modest growth due to the ability of CJP’s Army to replace half the firm’s business.”

“The culture and foundation were already in place and so in this time of crisis when many organizations were scrambling to put a plan in place to keep their heads above water, the Army model allowed me to just ask my soldiers to turn it up a few notches in order to meet the challenge head on and make strides to keep the business’ growth engine humming.”

Our American Management Association New Media Team will be doing a webcast with Jennifer Prosek, next week. She will be sharing how entrepreneurs and managers can unlock the full potential of their staff.

Creating an Engaged Workforce
March 2, 2011 12:00 PM – 1:00 PM EST
Price: Complimentary