Many highly skilled and talented people start businesses with dreams of earning a comfortable income doing what they love. Sadly, promising service-based businesses often fail because many highly skilled and talented people are introverts. How can small-business owners and solopreneurs who dread talking to people excel at selling to strangers?
Journalists, booksellers, book reviewers, librarians, and media professionals interested in sales and business are invited to request Matthew Pollard’s The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone (AMACOM January 2017) for review.
The Introvert’s Edge doesn’t focus on the sale itself, but on a sales system that helps introverts feel sincere instead of sales-y. Powerful and practical, the book reveals how to:
Find natural confidence. Prepare for every situation. Present your value so that customers want to buy. Sidestep objections. Judge when the customer’s ready to buy. Ask for the sale – without asking. Continually adapt and improve. Profit from a process that doesn’t rely on personality. Enjoy sales.
With stories of introverted entrepreneurs, salespeople, and business owners who went from stagnant to success, The Introvert’s Edge shows you how to succeed in sales – without changing who you are.
MATTHEW POLLARD (Austin, TX), known as “The Rapid Growth Guy,” works with businesses around the world, from startups and service professionals to Microsoft and Capital One. Responsible for five zero-to-million-dollar businesses, he also founded Austin’s Small Business Festival, now nationwide. A native of Australia, he now lives in the United States. DEREK LEWIS (Baton Rouge, LA) is a business ghostwriter who works with leaders from the IMF, SAP and the Red Cross, among others.
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