Tag Archives: Trust

Podcast: Paul J. Zak on the Science of Trust

Jacket cover of Trust Factor by Paul J. Zak Paul J. Zak recently sat down with the AMA Edgewise team to discuss his book, TRUST FACTOR: The Science of Creating High-Performance Companies. Zak knows the science behind the importance of trust in business–and, most importantly for you, how any business can harness it to create a better company culture and lasting results.

High trust organizations are happier; happier profits and happier employees. Paul Zak was part of the team of scientists who first made the connection between oxytocin and trust and is the author of The Trust Factor, published by AMACOM. He joins us to talk about the business case for building trust and how it’s worked for many companies.

Listen to Paul J. Zak on the AMA Edgewise Podcast.

Paul Zak, author of Trust Factor

Paul J. Zak, Ph.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust—and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

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Random Quotes from New Books this January

Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change by Frank Sesno

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“Barry trains FBI and Secret Service agents and U.S. Marshals in questioning potential serial killers, terrorists, or would-be presidential assassins before they act. … Barry teaches ‘rights respecting’ questioning, which most experts say is the most effective way to get a hostile person to open up. His objective is to lower a person’s defenses and move his or her brain out of red alert territory. His questions are framed to generate conversation, however halting, as a means of establishing trust and building a dynamic that will coax information from the most reticent personalities(pages 66 and 68).

Trust Factor: The Science of Creating High-Performance Companies by Paul J. Zak

Jacket cover of Trust Factor

“The chronic stress that comes from the uncertainty about what will happen in an organization affects parts of the brain that undermine motivation and cognition. Uncertainty causes us to be hyperaware of possible threats: We need to pay attention to everything because danger could arise anywhere. This steals neural bandwidth from the rest of the brain, reducing concentration and productivity. We also lose the ability to properly evaluate future events and to integrate multiple streams of information. Uncertainty puts the brain and body on high alert, wanting to escape from lions and their corporate cousins, pink slips. In a true neurologic sense, you can’t think when you face high uncertainty. And you certainly cannot be an effective team member” (page 110).

Power of Presence, Paperback Edition: Unlock Your Potential to Influence and Engage Others by Kristi Hedges

Jacket cover of Power of Presence, paperback

“You may be saying, ‘Hold on. Isn’t this book supposed to be about authenticity? Why does it matter so much what other people think?’ Here’s the deal with presence: It’s part communicating in alignment with your intention and part being received with clarity. You can’t figure out how you are doing on the latter without some sort of feedback, formal or otherwise. Finding out the effect you have on others gives you a helpful framework for focusing on your own presence” (page 58).

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World by Marian Salzman and the Team at Havas PR

Jacket cover of Agile PR

“Consider the fallout The New York Times’ extensive, highly critical investigation of the workplace culture of Amazon…The article describes an instruction to employees to ‘climb the wall’ if they hit the wall from the relentless pace and late nights; encouragement for employees to ‘tear apart’ their colleagues’ ideas in meetings and backstab them in private messages to their bosses; and a ‘purposeful Darwinism’ model in HR. And that’s just in the first four paragraphs.
It’s a cautionary tale. People live and validate a corporate culture, so if a company is selling its culture–and the reality is that in this radically transparent, socially minded age, every company is selling its culture, whether it’s pitching business pubs on how great that culture is or not–it must be aware that it can’t simply spin the story” (page 43).

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Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

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TRUST FACTOR Now Available on NetGalley

Cover art for Trust Factor by Paul J. ZakA trailblazing brain scientist, Paul J. Zak was the first to discover the connection between being trusted and the release of the feel-good neurochemical oxytocin, which then triggers the brain to reciprocate trust by being trustworthy. In TRUST FACTOR: The Science of Creating High-Performing Companies (AMACOM January 2017), Zak makes a clear, concrete, and compelling business case for building a culture of trust. Journalists, booksellers, book reviewers, librarians, and media professionals interested in business are invited to request Trust Factor for review.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them.

Why is “culture” so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust.

When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle—the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor™ survey, data, and examples support the action plans.

Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you’ve got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.

PAUL J. ZAK, Ph.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust—and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

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NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

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Podcast: Joel Peterson on The 10 Laws of Trust

Jacket cover of The 10 Laws of Trust Joel Peterson recently sat down with the AMA Edgewise team to discuss his book, THE 10 LAWS OF TRUST: Building the Bonds that Make a Business Great, and how vital trust is in business.

Culture drives performance. In a high-trust culture people are going to be more productive and innovative than a culture where they’re constantly on high alert. Joel Peterson, author of The 10 Laws of Trust (AMACOM May 2016), is here to talk about how to cultivate a high-trust environment on your team.

Listen to Joel Peterson on the AMA Edgewise Podcast.

Joel Peterson, author of The 10 Laws of Trust

Joel Peterson is the Chairman of JetBlue and a consulting professor at the Stanford Graduate School of Business. Formerly the Managing Partner of Trammel Crow, one of the nation’s leading real estate developers, he is chairman of the investment firm he founded in 1995.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

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AMA Talks with Paul J. Zak on TRUST FACTOR

Paul J. Zak, author of the forthcoming TRUST FACTOR: The Science of Creating High-Performance Companies (AMACOM January 2016), recently visited the American Management Association offices to discuss the science behind trust and how companies can put it into action.

Paul J. Zak, Ph.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust—and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Enjoy! For more AMA Talks with AMACOM authors, please click here.