Random Quotes from New Books this July

Cover art for Eat Like a Champion by Jill CastleEat Like a Champion: Performance Nutrition for Your Young Athlete by Jill Castle

“The body will not let blood levels of calcium fluctuate based on food consumption. If dietary intake is inadequate, calcium will be pulled from the bones and delivered to the bloodstream.

“To better understand this, think about a savings account at the bank. During the childhood and teen years, young athletes are making deposits into their savings account (bone). Once they reach adulthood, their bodies make withdrawals if not enough calcium is consumed, or the account remains steady if calcium intake is plentiful. In childhood and adolescence, the bone account grows, just like an investment account. Unfortunately, this isn’t the case in adulthood–it’s all about maintenance and depreciation” (page 74).

The Eldercare Consultant: Your Guide to Making the Best Choices Possible by Becky Feola

Cover art for The Eldercare Consultant by Becky Feola“Attitudes toward aging can greatly affect the spirit. Those who view aging as a depressing, useless stage preceding death tent to report a lower quality of life than those who view aging as an opportunity to continue learning and understanding more about themselves and others. The latter attitude tends to promote a sense of joy and purpose” (page 100).





Sales Management (The Brian Tracy Success Library) by Brian Tracycover of Sales Management from the Brian Tracy Success Library

“Perhaps the greatest discovery in psychology in the twentieth century was the discovery of the self-concept. It turns out that there is a direct relationship between the self-concept of the salesperson (i.e., what the salesperson thinks, feels, and believes about himself) and the person’s level of sales performance.

“People sell effectively to the exact degree to which they consider themselves to be good at selling” (page 31).

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

Discovering Hidden Opportunities to Move

A grueling hour at the gym after work? Forty minutes on the treadmill every morning? Who has that kind of time for exercise? Hardly anyone. That’s why, after months or mere weeks of struggling to stick to a prescribed regimen, lots of people get discouraged and stop exercising at all. A behavioral sustainability scientist, Dr. Michelle Segar believes that exercise doesn’t have to be a rigid, draining endurance test to do a body—and mind and spirit—good. “Everything counts,” she stresses. “Every bit of movement you do is adding to your health, fitness, and joie de vivre,” she assures people of all activity levels. “You can find numerous gifts of movement every day in your own life. You just have to look around to discover where they are.”

As Dr. Segar shares in her new book, NO SWEAT: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness (AMACOM; June 11, 2015), seizing on opportunities to move throughout the day can be fun. Examples to spark ideas include:

  • The Long Cut: Yes, it’s simply the opposite of the shortcut—strategically planning the longer walking route to a destination to increase time spent moving. You can take the Long Cut anywhere—to work, while shopping. Just by parking your car a little further from your destination, you can build in a round-trip of ten or more minutes of movement.
  • The Phone Moment: Walk your talk! When you’re talking on your cell phone, get up and move around, go up and down stairs, or take a walk around the block. During the work day, you can even have a walking meeting over the phone. A movement break works wonders to free up the mind for creativity.
  • Active Waiting: When your kids are playing organized sports or practicing karate, why sit around waiting? Walk around the perimeter of the playing field or, if your kids are taking an indoor class, the closest street. Consider asking another parent to join you. You don’t have to miss your child’s entire game or class. Do twenty minutes of Active Waiting and then come back and watch.
  • The Couple’s Cruise: It’s lovely to walk, hand in hand, with your partner. Consider dinner and a walk instead of dinner and movie. If you have young kids, explore switching off with a neighbor or hire a sitter. A Couple’s Cruise before or after dinner can be very intimate—healthy for your relationship and your bodies.
  • The Boogie Break: Need a break and energy boost? Whether in the privacy of your office or home, pick a song, put on earphones, and get down, get down, get down! This is an amazing way to get a lot of energy, loosen up, and lift your mood. Just think Ellen DeGeneres and start dancing!
  • Family Fun: Tossing a ball, playing tag, swimming, skating—you can do all sorts of physical activities with family members. Family Fun can be as structured as a bike ride taken together as raucous as a backyard game of tetherball or as simple as a leisurely walk around the block to transition into nighttime. Consider pairing up a child and parent for special activities. It’s a great way to bond.
  • Office Sprints: Working in an office doesn’t have to mean sitting all day. Get up from your chair and stretch periodically. Instead of taking the elevator, take the stairs. Or just use the stairs as an in-house gym any time you need quick a break. Instead of sitting at your desk, try standing up and working. Standing desks—and even very, very slow treadmills to use while standing and working—are becoming a popular option in a number of offices.
  • Cleaning Calisthenics: Anyone who has ever pushed a vacuum knows that it provides exercise. Household chores count as valid physical movement, so take advantage of the opportunities doing them can present. For example: build in additional trips to the laundry room, carrying smaller loads to get more movement in. Count yourself lucky if you have stairs in your house!
  • The Leisurely Stroll. Strolling—not power-walking, not counting the blocks or tracking your mileage, just enjoying the city—is relaxing and great exercise. Perfected by the Europeans, it’s a totally underappreciated activity that you can do alone or with others. Instead of meeting a friend to talk at a café, grab your coffee or tea to go and head out for a stroll. You can catch-up and window-shop.
  • The Movement Snack. When you’re not quite ready for a meal but your stomach is growling, you reach for a snack to tide you over. You can do exactly the same thing with exercise. When your body is sending you the message to move but you don’t have the full thirty or forty minutes available, you can still grab a five- or ten-minute refresher. Grab a bite whenever you can! Remember, when it comes to movement for your health and well-being, everything counts!

Adapted from NO SWEAT (AMACOM, June 2015).

MICHELLE L. SEGAR is a behavioral sustainability scientist and Director of the Sport, Health, & Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master’s degrees in Health Behavior and Kinesiology. A sought-after advisor, her expertise has been featured in The New York Times, Forbes, Elle, Prevention, and other major media.

Talking to Crazy Now Available on Netgalley

TalkingToCrazyWhether in the workplace or in personal life, everyone encounters irrational people. (Sometimes the irrational person is even yourself.) Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life by Mark Goulston teaches readers communication skills for the moments when people seem to listen the least. Journalists, booksellers, book reviewers, librarians, and media professionals interested in the psychology behind these strategies and the results they provide are invited to request Talking to Crazy for review.

Let’s face it, we all know people who are irrational. No matter how hard you try to reason with them, it never works. So what’s the solution? How do you talk to someone who’s out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears?

In his book Just Listen, Mark Goulston shared his bestselling formula for getting through to the resistant people in your life. Now, in his breakthrough new book Talking to Crazy, he brings his communication magic to the most difficult group of all–the downright irrational.

As a psychiatrist, Goulston has seen his share of crazy and he knows from experience that you can’t simply argue it away. The key to handling irrational people is to learn to lean into the crazy–to empathize with it. That radically changes the dynamic and transforms you from a threat into an ally. Talking to Crazy explains this counterintuitive Sanity Cycle and reveals:

Why people act the way they do • How instinctive responses can exacerbate the situation–and what to do instead • When to confront a problem and when to walk away • How to use a range of proven techniques including Time Travel, the Fishbowl, and the Belly Roll • And much more

You can’t reason with unreasonable people–but you can reach them. This powerful and practical book shows you how.

Mark Goulston, M.D., (Los Angeles) is a top psychiatrist, consultant, coach, and business advisor. The author of Just Listen (AMACOM) and other popular books, he blogs for the Harvard Business Review, Fast Company, Business Insider, Huffington Post, and Psychology Today; cohosts a weekly radio show; and is featured frequently in major media, including The Wall Street Journal, Fortune, Newsweek, Time, CNN, Fox News, and the Today Show.

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AMACOM Titles on Sales Pro Insider’s Summer Sales Reading List

Each year, Sales Pro Insider posts a Summer Sales Reading List: valuable books for sales professionals looking for new insights and trustworthy techniques to bring their careers to the next level, no matter where they stand now. Below, we are pleased to share AMACOM titles that made the Summer Sales Reading List 2015:

Emotional Intelligence for Sales Success by Colleen Stanley

Says SPI: “Are emotions running your sales meetings rather than effective sales, influence and communication skills? Learn how to leverage the power of emotional intelligence to close more business at the right margins. ”



High-Profit Selling by Mark Hunter

Says SPI: “Too many salespeople resort to discounting every time they want to close a sale. There is a better way! In this book, discover the specific techniques to build value, maximize price and protect profits.”



Conversations That Sell by Nancy Bleeke, the founder of Sales Pro Insider herself!

Says SPI: “Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business.”



Don’t fall behind this summer — get ahead with these great picks.

Summer sales reading 6 10 15

Bob Nirkind: The Light at the End of the Tunnel

The following is a guest post from recently retired Senior Acquisitions Editor Bob Nirkind, who reflects on his many years in publishing. We’ll miss Bob’s sense of humor, unparalleled work ethic, and true friendship, but we know we’ll be seeing him around!

As my career in publishing wound down—grinding to a halt on 6/ 12—I thought a lot about my 37 years in it: 18 years in educational publishing, followed by 19 in trade. Neither remotely resembles the business it was back then.

I began my career in two divisions at McGraw-Hill, losing my job each time when they relocated—the first to Oklahoma City (a short-lived, ill-conceived venture), the second to Columbus, Ohio (where, when asked if I’d consider relocating, I said that, being from Detroit, I’d rather have my fingernails torn out than return to the Midwest).

I moved on to HarperCollins in time for the merger of its college division with Addison-Wesley’s, and worked for a terrific boss who built an effective development group, only to be pushed out because the acquisitions managers wanted the department under their control. I was forced to resign before being fired for daring to disagree with my boss over whether, as a cost-saving measure, the second edition of an abnormal psychology book should be retooled as black & white in a four-color market, and paperback in a hardcover market (I said the changes would effectively gut the book).

I spent two years working freelance from home, only missing the involvement in projects from start to finish. I became an editor in the college division at St. Martin’s Press and watched “no changes” made after it was bought by German publisher von Holtzbrinck.

More than ready for a change, I accepted a job in trade publishing at Watson-Guptill, a division of VNU (none of us knew what it stood for; we just told anyone who asked that it was a big Dutch media corporation). For a while, I lived my dream of acquiring and developing books on music, musicians, and the music business. Over 12 years I experienced both the joy and excitement of seeing the division expand into new areas and the disappointment and frustration of watching a succession of “leaders” lead it to new lows. I’ve rarely been happier and more relieved than the morning I was laid off–a “difficult decision,” I was told. I just asked what my package was to be and how soon I could leave. (W-G was sold to Random House, where it became less than a shadow of its former self.)

That leaves the best for last—AMACOM, where, for eight years, I had the privilege of working for the best publishers, the best boss, the most talented staff, and some of the smartest, most talented authors in this business. When she hired me, I told Ellen Kadin this would be my last job in publishing, that when I turned 66 I was done. I’m done.

For 61 years, my life has largely been driven by school and work. I’ll never read another textbook, likely never pick up another business book. I’ll still do freelance work, and will never regret my career in publishing. Moreover, it’s comforting to know that the light at the end of the tunnel was not an oncoming train, but a path to finally being able to answer the question of what I’m going to do when I grow up.

While Bob has retired from the 9-5, he will continue to edit projects freelance for AMACOM Books.

Previous posts by Bob Nirkind: