Podcast: Geoffrey Colon on Disruptive Marketing

Jacket cover of Disruptive Marketing by Geoffrey Colon Geoffrey Colon recently sat down with the AMA Edgewise team to discuss his book, DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. “You have to look at it as almost creative destruction,” Colon says of disruptive marketing. It might sound scary, he acknowledges, since humans are creatures of habit and rules–but customers these days don’t have habits quite as hard and fast as before, and marketers need to be agile enough to roll with it.

Today on Edgewise Geoffrey Colon, author of the new AMACOM book Disruptive Marketing, joins us for a freewheeling conversation about music, technology, ethics, and taking the fear out of failure.

Listen to Geoffrey Colon on the AMA Edgewise Podcast.

Geoffrey Colon, author of Disruptive Marketing


Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy & Mather.




Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.


Random Quotes from New Books This December

Parenting Beyond Belief: On Raising Ethical, Caring Kids Without Religion, Second Edition by Dale McGowan

Jacket cover of Parenting Beyond Belief, second edition

“He was eight when he started in with the classic interrogation: How does Santa get to all those houses in one night? How do the reindeer fly? How does he get in when we don’t have a chimney and all the windows are locked and the alarm system is on? Why does he use the same wrapping paper as Mom? All those cookies in one night–his LDL cholesterol must be through the roof!

“This is the moment, at the threshold of the question, at the natural inquiry of a child can be primed or choked off. With questions of belief, you have three choices: feed the child a confirmation, feed the child a disconfirmation–or teach the child to fish.” (page 131).

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.


Podcast: Stephen Wunker on Jobs to Be Done

Jacket cover of Jobs to Be Done by Stephen Wunker, Jessica Wattman, and David Farber Stephen Wunker recently sat down with the AMA Edgewise team to discuss his book, JOBS TO BE DONE: A Roadmap for Customer-Centered Innovation (co-written with Jessica Wattman and David Farber), and how the best companies don’t focus on innovation for the sake of innovation: they determine what the customer wants–and not simply the product the customer wants to buy, but the end result they want to achieve. It’s customer-centered innovation, and it’s the right way to do innovation.

Stephen Wunker says most companies are innovating the wrong way. They’re making what their customers say they want. Instead they should be asking “why” their customers want those things and making a product the customer didn’t even know the needed. Today on Edgewise Stephen joins us to give examples of companies doing it right and to talk more about his book Jobs to Be Done, published by AMACOM.

Listen to Stephen Wunker on the AMA Edgewise Podcast.

Stephen Wunker, author of Jobs to be Done


STEPHEN WUNKER worked with Clayton Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.


Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.


Four Keys to Time Management: How to Feel Less Busy and Be a More Productive Gig Worker

mulcahyFreed from meetings and other corporate time sucks, independent workers are in charge of managing their own time in their own way. Beyond restructuring calendars and schedules, making the most of time is a matter of perception. “Feeling like we have more time can help us feel less busy, more relaxed, and more present,” attests Diane Mulcahy, independent worker and author of THE GIG ECONOMY: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want (AMACOM November 2016). Backed by research and experience, she reveals how to expand time:

  • Expand time by engaging in new experiences. Neuroscience research shows that new experiences take more time for our brains to process than familiar ones, making our perception of that time seem longer. As we age, more and more of our experiences are familiar and processed quickly, which makes it seem as if time is flying by. Mulcahy’s advice to gig workers of every age: “Keep learning, meet new people, travel to places you’ve never been to, and challenge yourself to try new activities. Time will pass more slowly—and be more interesting.”
  • Expand time by becoming powerful. As researchers at the University of California, Berkeley found, high-power individuals feel like they have more time, partly due to the perception that they have more control over their time. This has positive implications for gig workers. “As we take more control of our time, and assume the less-powerful role of employee less frequently, we should begin to feel like we have more time available,” Mulcahy assures.
  • Expand time by giving time away. If you’re already feeling short on time, it seems counterintuitive to give time away. But a recent study from the Wharton School found that giving our time to help others leaves us less stressed and hurried and feeling like we have more time. The reason? People who give their time feel more “capable, confident, and useful.” This sense of accomplishment, which makes time feel expansive, arises even when we spend very short amounts of time—just 10 minutes!—helping others.                     
  • Expand time by combining physical and mental tasks. While human brains are not optimized for multitasking, there’s an exception: multitasking that uses different sensory channels. By combining physical activities with mental ones—  such as going for a walk while listening to a podcast or dusting your home office furniture while having a cellphone chat with a client—you can accomplish both efficiently and effectively.

Cover of The Gig Economy by Diane Mulcahy

Adapted from THE GIG ECONOMY: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want by Diane Mulcahy (AMACOM November 2016).

DIANE MULCAHY is a Senior Fellow at the Kauffman Foundation and an Adjunct Lecturer at Babson College, where she teaches “Entrepreneurship and the Gig Economy,” a popular MBA course that Forbes.com named one of the top ten most innovative business school classes in the country. Her work in venture capital and entrepreneurship has been featured on NPR and in the Harvard Business Review, The Huffington Post, Fortune, Forbes, The New Yorker, The Economist, and other national media.


Why Plant-Based Diets Work So Well for Athletes–and Everyone


The following is a guest post by Micaela Cook Karlsen, author of A PLANT-BASED LIFE: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body (AMACOM July 2016). She and we here at the AMACOM Books Blog were thrilled to see that Josh LaJaunie, winner of the Runners’ World cover search, includes his plant-based diet among the choices that drive his success. Read on to find out how effective plant-based life can be for athletes and weight loss.

With athletes like Runners’ World cover winner Josh LaJaunie making their appearance, plant-based diets are becoming more and more common among elite athletes–with good reason! The roster of plant-eating top athletes is significant and includes names such as Olympic track star Carl Lewis, Australian Olympic swimmer Murray Rose, MMA fighter Mac Danzig, and heavyweight champion Mike Tyson, who credits his diet with helping him shed 130 lbs in retirement.  While the research is still young, there appear to be no disadvantages in performance, and many athletes claim by eating plant-based meals they recover faster between their workouts.

For Josh LaJaunie, the path to ultra-marathoning began with very simple workouts and a massive change in diet. While he had started running and lifting with a gym buddy, he still weighed 320 lbs. He credits a 100% plant-based with helping get down to 190 lbs, allowing him to amp up his runs and make him a serious long-distance competitor.

Why is plant-based eating so useful for athletes? The full picture on how it may help with performance remains to be uncovered, but we do know plant-based eating provides the easiest path to healthy weight that there is. And a healthy weight is what catapulted Josh towards elite running. Here are the top 6 reasons plant-based diets are good for weight loss and maintenance:

  1. You eat the perfect amount of calories without counting calories.
    The stomach holds about a liter, which is roughly 500kcal of whole, unrefined plant foods. Multiply that by 3 meals and add a couple snacks, and you end up with roughly 2000kcal, or just under. That happens to be around what most adults need in a day! When you focus on eating the right foods, you don’t need to be strict about the quantity–your body naturally sorts it out for you. Because of the lower calorie density of whole plant foods, it’s easy to eat the right amount.
  2. You won’t feel deprivation – fiber fills up your stomach so you naturally feel satisfied for longer.
    Eating fewer calories doesn’t have to mean that you feel hungry throughout the day!  There is no fiber in animal food, and very little in processed food – but it’s found in abundance in plants. The high fiber content makes your stomach and intestines feel satisfied longer because the food is digested more slowly. This is what people mean when they say oatmeal “sticks to your ribs”.
  3. Eating plant-based can supercharge your workout results.
    While exercise is definitely important for optimum health, strength, and long-term weight maintenance, exercise without changing diet often has disappointing results for weight loss. This is partly because of the calorie density of whole plant foods – it would take 40 min of running and 1 ½ hours of walking to burn just 100g of parmesan cheese – but only 9 min of running and 17 min of walking for that same 100g of sweet potato. It’s also partly because of the nutrients these whole plant foods provide.
  4. You’ll have improved vitality and alertness – making it more likely you’ll exercise.
    Once you quit eating heavy, animal-based foods and processed food, you may be surprised to find out how light, energized, and ready to take on the world you feel! Most people who switch to a totally plant-based diet report improved energy and decreased feelings of sluggishness, especially after meals. This could make the difference for you in sticking with a workout routine.
  5. Did I mention it’s fun and delicious?
    Many people who switch to a plant-based diet are surprised to find they eat more different types of foods, not less. There are colors, flavors, and a variety of different cuisines that all lend themselves to amazing plant-based recipes. In addition, your taste preferences change so you prefer whatever you are used to – which means we can all train ourselves to prefer foods that naturally produce your ideal weight while at the same time enjoying what we eat.
  6. It’s a lifestyle you can stick with.
    Basically, if you can eat tasty food until you’re full without counting calories or feeling hungry, you can achieve your ideal weight (and also decrease your risk for chronic disease), and you feel great, it’s a recipe for success! Many people are derailed from diet plans because of complex point systems, tracking meals or calories, or feeling deprived because of eating less than their stomach can hold (portion control) or eating the same boring foods day after day. Unfortunately, less than a third of people achieve even modest success with weight loss in the long term. Eating whole, plant-based foods bypasses all of these annoyances to make healthy eating comfortable and fun – and therefore a sustainable lifestyle.


Find out how to begin your plant-based journey–or how to make it even more rewarding, with strategies and over 100 recipes–in Micaela Cook Karlsen’s A PLANT-BASED LIFE: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body (AMACOM July 2016).

MICAELA COOK KARLSEN, MSPH, is one of the founding employees of the T. Colin Campbell Center for Nutrition Studies and its former Executive Director. A contributor to the New York Times bestseller Forks Over Knives, she is a member of the advisory board for the Plant-Based Nutrition Healthcare Conference and founder of www.PlantBasedResearch.org