Spotlight on…Stronger

Jacket image for StrongerWe’re shining our spotlight on STRONGER: Develop the Resilience You Need to Success by Dr. George S. Everly Jr., Dr. Douglas A. Strouse, and Dr. Dennis K. McCormack, a media success for the perspective provided by its unique team of authors (a stress management expert, a skilled entrepreneur, and a Navy SEAL) and its concrete advice for strengthening resilience.

In an article on “How Successful People Beat Stress,” the U.S. News & World Report cited Stronger‘s research on active optimism (and Yahoo! News and Yahoo! Finance soon recirculated the piece):

Banish toxic thoughts. Navy SEALs exemplify exceptional resilience under unusually stressful circumstances. In the book “Stronger: Develop the Resilience You Need to Succeed,” author George S. Everly Jr. and his co-authors drew on decades of research and interviews with Navy SEALs and other highly resilient people and discovered that many of them shared the trait of “active optimism.”

Through and the Good Men Project, Dr. George S. Everly Jr. took on the topic of resilience from a parenting perspective in “Resilience: The Greatest Gift Parents Can Give Their Children”:

Resilience may be thought of as the ability to keep trying in the wake of adversity, the ability to “rebound” after getting knocked down. At times, through no fault of their own, our children will find the challenges of life overwhelming. They will be rejected from elite schools, sports teams, potential employment and even romantic relationships. Will they let rejection and failure dictate their future?

For popular wellness website mindbodygreen, Dr. George S. Everly Jr. wrote about “The 5 Qualities of People Who Live Up To Their Potential”:

Well, in my work as a psychologist over the years, I’ve seen athletes, performers, business leaders, and students all of whom had great potential, but had failed to achieve. And in many instances, their failures to realize the success that their talents promised were due to a single factor: a lack of resilience. wrote about resilience and how it applies to entrepreneurs:

…these experts on the subject of human behavior and resilience outline five key factors of personal resilience, which I believe every aspiring entrepreneur should understand and develop before initiating a startup.

Eric Jacobson on Management posted a full review as well as a separate excerpt from the book that he found particularly worthwhile.

Backed by compelling scientific findings and packed with powerful stories of resilience in action, Stronger teaches you how to gain an edge on making sound decisions under pressure, bounce back from setbacks and layoffs, and motivate peak performance in others as well as yourself.

Skip Prichard of Leadership Insights interviewed Dr. George S. Everly and Dr. Dennis McCormack on the book and had these stellar words for it:

The three authors have such varied experience that, when combined, works magnificently. The result is a powerful book that will help you not only understand resilience but learn how to build it for yourself. reviewed the book as useful for a wide audience:

Stronger is an excellent book for anyone looking for advice on how to strengthen their character to meet the demands of a busy lifestyle.

The Small Business Forum of included the book in its column on “3 Books Small Business Owners Should Read”:

The good news is that the authors believe these factors can be learned by anyone at any age. This is a great read. The authors give you homework, including self-assessments and how-to prescriptions which enable you to think about what you just read and apply it to your own situation.

Congratulations to Stronger and its authors for all of these media appearances and more!

George S. Everly Jr., Ph.D., is Associate Professor of Psychiatry and Behavioral Sciences at Johns Hopkins University School of Medicine and Professor of Psychology at Loyola University Maryland. One of the fathers of modern stress management, he has consulted with FEMA, ATF, and the FBI National Academy.

Douglas A. Strouse, Ph.D., is founder and CEO of Global Data Source. He has a doctorate in organizational psychology and is a recognized expert on business resilience.

Dennis K. McCormack, Ph.D., is one of the original Navy SEALs. He pioneered SEAL combat doctrine and tactics in Vietnam, and holds doctoral degrees in leadership and human behavior, and professional psychology.

AMACOM Parenting Books 2015

It’s been a banner year for parenting books at AMACOM. From winter to spring to summer to fall, about children from toddlers to grade schoolers to teenagers, on topics ranging from family dinner to child-on-parent bullying to young athlete nutrition, we’ve published books that provide practical advice, illustrative stories, and the motivation that keeps parents at their best. Take a look at our 2015 parenting titles below!

Dial Down the Drama: Reducing Conflict and Reconnecting with Your Teenage Daughter–A Guide for Mothers Everywhere by Colleen O’Grady (November 2015)
Jacket cover of Dial Down the Drama by Colleen O'Grady

Written by a family therapist who has repaired thousands of mother-daughter relationships, Dial Down the Drama offers relief to moms at their wit’s end in the form of concrete methods to de-escalate scenes, explanations of the neuroscience behind a smart daughter’s occasional hare-brained decisions, and long-term strategies for self-care–because, as O’Grady puts it, “a great mom is not a machine; she is a healthy, multifaceted human being”.

“Family therapist O’Grady reaches out with compassion, just a bit of sass, and—most importantly—a well-organized plan for keeping mother-daughter bonds from spiraling out of emotional control.”Publishers Weekly

Stress-Free Potty Training: A Commonsense Guide to Finding the Right Approach for Your Child by Sara Au and Peter L. Stavinoha, Ph.D. (October 2015)
Jacket cover of Stress-Free Potty Training

Every child is different, so why would one toilet-training strategy work for all of them? This second edition of Au and Stavinoha’s guide to tailoring this process for any child includes their classic quiz for your child’s personality type and new techniques for a variety of specific obstacles.

“Enter Dr. Pete and Sara and their miraculous “Stress-Free Potty Training,” which offers thoughtful planning and effective communication techniques to help parents tailor their training techniques and avoid stress during this major milestone of their child’s life.”The Family Coach

Eat Like a Champion: Performance Nutrition for Your Young Athlete by Jill Castle, MS, RDN, CDN (July 2015)
Jacket cover of Eat Like a Champion by Jill Castle

Child and adolescent nutrition can be tough. Add a serious sport (or a few!) and the need for energy, the intense appetite, and the busy schedule that come along with it–suddenly nutrition is even tougher. Young athletes deserve diets that keep them healthy and assist their performance, and Jill Castle delivers just that with this incredibly informative and comprehensive book.

“Nutrition can be complex, even intimidating. Luckily, a new book has come out, Eat Like a Champion…must-read for athletes, and particularly parents.” —Garrett Weber-Gale, Olympic gold medalist, Splash magazine

When Kids Call the Shots: How to Seize Control from Your Darling Bully–And Enjoy Being a Parent Again by Sean Grover (June 2015)
Jacket cover of When Kids Call the Shots by Sean Grover

There’s a parenting epidemic that most people are scared to talk about: children bullying their parents. It isn’t easy for parents to admit that their child controls or abuses them. It isn’t easy to shift dysfunctional family dynamics, either, but Sean Grover shows how with compassion (and truly riveting stories of families who overcame such situations). He appeared on the Today Show to discuss the book!

“Overall, Grover’s empowering, motivating approach is highly compassionate to suffering, burnt-out parents without letting them off the hook for becoming self-aware adults who can make consciously better choices for themselves and their children.”Publishers Weekly

Stress-Free Discipline: Simple Strategies for Handling Common Behavior Problems by Sara Au and Peter L. Stavinoha, Ph.D. (April 2015)
Jacket cover of Stress-Free Discipline

Another brilliant resource from Au and Stavinoha, Stress-Free Discipline prepares parents for the difficult days of discipline. “Discipline is an investment in your child’s future,” the authors remind readers, and with that in mind they provide strategies to guide kids to good behavior in the long term, even as they alleviate immediate behavioral issues.

Stress-Free Discipline ensures that with the proper care and attention, children will ‘blossom and grow,’ and parents can enjoy the results minus any extra worry, anxiety, or tension.”Foreword Reviews

Home for Dinner: Mixing Food, Fun, and Conversation for a Happier Family and Healthier Kids by Anne K. Fishel, Ph.D. (January 2015)
Home for Dinner by Anne K. Fishel

The evidence is in: nightly family meals boost children’s cognitive development, mental health, and physical health. So why would any family leave them out? Well, as a parent, you surely know why–busy schedules for both adults and kids (maybe due to the sports that make Eat Like a Champion necessary), picky eaters, teenagers testing boundaries. Home for Dinner guides parents around these obstacles and back to the pillars of great family dinners: healthy food, talking and listening skills, and the fun that draws everyone in again and again.

“… shares accounts of healing, bonding, and communication when families gather together over a meal…author goes beyond and demonstrates solid tools and encouragement for implementation. Recommended with gusto.”Library Journal

parenting books 2015

Abigail Steinberg on Seven Questions to Answer Before Launching Your Natural Food Product

Author of Recipe for Success, Abigail SteinbergNavigating the incessantly changing waters of the highly competitive natural foods retail world can be dangerous. Some of the most common mistakes entrepreneurs make in this industry are mistakes from which they can’t recover. Fortunately, you don’t have to make these mistakes to learn. Study the blunders of the fallen products before you by asking yourself these seven questions.

  1. Who is my target market?

Answer this question quickly because it will guide everything you do—and how much buyers, distributors, and retailers trust that you have a product that will sell.

  1. How innovative does my product need to be?

Replicating a competitor’s efforts is not a viable path. Temptation may be strong to lean in the direction of duplication, but the market needs innovative and new products. On the other hand, does a market exist for your banana-cilantro lamb freezer meal? Think about it.

  1. What sets my product apart from the competition?

So you will be up against similar products. What sets you apart from your direct competitors? Perhaps it’s the taste, quality, safety, ingredients, or environmental impact. If you’re not standing out, it’s time to rethink strategy. If you do have a truly special feature, highlight it!

  1. Does my product have a look too similar to the competition?

This can and does happen. On the shelf, when two products look alike, one must go. Make your packaging unique.

  1. What’s the best price point for my category?

You must know your competition’s price points. If you price your product aggressively high, it may be an instant sales killer—while a low price point may make potential customers suspicious about your quality.

  1. Is my category growing or shrinking?

You wouldn’t want to arrive late to a party only to discover the fun is over. Categories expand and contract; this ebb and flow is commonplace. Make sure your category is not oversaturated and about to contract. The less saturated the category, the more likely you can score shelf space.

  1. Is my product in demand?

You’re invested in your product, of course. You likely have a strong emotional commitment to it—you made this! Yet you still need a clear head about how much everyone else wants your product. Ask if there is a real demand. Retail buyers are already inundated with thousands of new and established products. Is there room for one more? Or better yet, are you the new category?

The natural foods industry can change the way we eat, clean, and consume for the better. You want to be part of that—so take the right steps for success!


ABIGAIL STEINBERG is the author of RECIPE FOR SUCCESS: An Insider’s Guide to Bringing Your Natural Food to Market (AMACOM November 2015). She is a senior executive in the natural foods industry, and made her name as an instrumental part of the rise of natural soda company Zevia.

Podcast: Richard P. Finnegan on The Stay Interview

Jacket cover of The Stay Interview by Richard P. FinneganGood performance reviews shouldn’t just review the employee–they should review the employer. Employee retention expert Richard P. Finnegan sat down with the AMA Edgewise team to discuss his book, THE STAY INTERVIEW: A Manager’s Guide to Keeping the Best and Brightest, and how managers can address employee concerns–before those concerns send the talent packing. (Human resources professionals may want this for themselves, or to pass along to managers at their companies!)

We’ve all encountered a performance review a few times in our life. So often that conversation is about things the employee needs to stop doing. Rarely do bosses and their employees discuss what the employee wants to do more of. That’s where Richard Finnegan’s Stay Interview concept comes in. Detailed in his new book, The Stay Interview, published by AMACOM, this kind of discussion increases transparency and therefore retention of the quality employees before they start heading out the door.

Listen to Richard P. Finnegan on the AMA Edgewise Podcast.

Richard P. Finnegan, author of The Stay InterviewRICHARD P. FINNEGAN is the CEO of C-Suite Analytics, a consultancy specializing in engagement and retention solutions. He has been cited by BusinessWeek and Chief Executive as the leading thinker on employee retention.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

THIN FROM WITHIN Now Available on NetGalley

Cover art for Thin from Within by Joseph J. Luciani, Ph.D. If you want to change your body, you have to change your brain. THIN FROM WITHIN: The Powerful Self-Coaching Program for Permanent Weight Loss by Joseph J. Luciani, Ph.D. teaches readers the psychology behind long-term weight loss and satisfaction. Journalists, booksellers, book reviewers, librarians, and media professionals interested in the psychology of health and weight loss are invited to request Thin from Within for review.

Tired of your weight swinging up and down? Do you find it difficult to stick to a diet? You’re not alone. Every day, millions of people battle temptation as they try to drop unwanted pounds. For those who succeed, a whopping 80 percent quickly pack the weight back on.

Thin from Within delves into the root causes and reveals that diets alone—whether counting calories or controlling carbs—don’t work. Why? Because lasting results have less to do with what you eat, and everything to do with why you eat it. To lose weight and keep it off, you’ve got to retrain your brain.

Renowned psychologist Joseph J. Luciani explores the emotional triggers and ingrained habits driving overindulgence—and shares simple self-coaching techniques proven to control cravings and break the cycle of self-sabotage. Once mastered, these strategies turn healthy eating into an effortless process.

Combining insight and inspiration with powerful cognitive tools, this remarkable guide enables you to:

Embrace change • Strengthen your self-discipline • Resist the lure of comfort foods • Free yourself from destructive thinking • Replace even the most stubborn bad habits with positive ones • Develop resilience and confidence • Learn from setbacks • Fight food addictions • And more

It’s up to you. You can try yet another fad diet and fail—or read Thin from Within and finally find your permanent weight loss solution.

JOSEPH J. LUCIANI, PH.D., is a practicing clinical psychologist and author of the internationally bestselling Self-Coaching and The Power of Self-Coaching. An in-demand speaker and expert, Dr. Luciani is featured frequently in major media, including MSNBC, CNBC, Hallmark Channel, Discovery Channel, NPR, USA Today, Cosmopolitan, Redbook, Fitness, Health, Shape, and O, The Oprah Magazine.

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