START A SUCCESSFUL BUSINESS Now Available on NetGalley

StartSuccssflBiz-IncThe go-to source for entrepreneurs, Inc. spotlights celebrated company-builders from all different walks of life who have taken markedly different paths to success. Over more than three decades of interviews, the publication’s editors have observed common patterns and identified the mindset that sets the best entrepreneurs apart from the pack. Drawing on these insights and lessons, Colleen DeBaise’s Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (AMACOM February 2017) gives new and aspiring entrepreneurs a valuable edge on creating their own business success story.

Journalists, booksellers, book reviewers, librarians, and media professionals interested in entrepreneurship and business development are invited to request Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire for reviews.

Let Inc. help launch your dreams.

Makers, doers, and dreamers – for decades they have turned to Inc. for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action.

Warby Parker shook up the eyewear sector with its innovative, socially conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes-and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned.

Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:

Come up with a brilliant business idea. Select the best structure and strategy for your startup. Figure out funding. Get the word – and get customers. Dig deep to discover their wants and needs. Become an exceptional leader. Prepare to go global.

Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb’s success.

With a fleet of trusted experts by your side, starting a business will be faster, less confusing – and a whole lot more fun.

COLLEEN DEBAISE (East Hampton, NY) is contributing editor at Inc., podcast host at The Story Exchange, founder of Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications.

 

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NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

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Webinar: Golden Rules of Etiquette for Business Events

Thomas,RosanneOur American Management Association New Media Team will be doing a webinar with Rosanne J. Thomas author of Excuse Me: The Survival Guide to Modern Business Etiquette, on December 7th. She will be discussing the art of good manners during company events such as conferences and holiday celebrations. It’s the perfect way to learn what to do as well as what not to do in a relaxed, yet professional, setting.

Golden Rules of Etiquette for Business Events

Thursday, December 7th, 2017

12:00 PM – 1:30 PM ET

Price: $199

REGISTER HERE

From holiday celebrations to conferences, team dinners and corporate retreats — work events are often held in a relaxed, yet professional, environment. These gatherings offer a wonderful opportunity to connect with coworkers and interact with power-players, but they can be disastrous to your career if you don’t mind your manners.

Yet few of us are trained in the art of good manners at such gatherings.

That is where this webinar comes in. For 90 minutes, you will learn how to present yourself to impress at conferences, meetings, networking events, cocktail parties and other social gatherings.

You’ll gain practical insight into what to do, how to do it and especially what to avoid.

You never know who you might meet. Having good business manners may make the difference between advancing your career and missing out on a valuable opportunity.

Click HERE to sign up for the webinar

ExcuseMeROSANNE J. THOMAS is founder and president of Protocol Advisors, Inc., specialists in providing business etiquette training to professionals at respected organizations from Tiffany & Co. to Boeing. She also helps prepare students at top colleges and universities to achieve the highest degree of workplace success. She lives in Boston, Massachusetts.

THE ONE PERCENT EDGE Now Available on NetGalley

One-PercentEdgeRemember Polaroid? Firestone? Montgomery Ward? RadioShack? Like hundreds of once-booming businesses, these fallen giants failed to anticipate and adapt to change. Driven by technology and globalization, change has become the constant state of the business climate. Long-term strategic planning is obsolete. Playing catch-up is for losers. Business leaders need to be visionary and agile—that’s all a given. The challenge is how to make foresight and innovation doable on a day-to-day basis.

Journalists, booksellers, book reviewers, librarians, and media professionals interested in small business are invited to request Susan Solovic’s The One Percent Edge: Small Changes That Guarantee Relevance and Build Stable Success.

It presents a six-step process for making incremental adjustments in seven core areas: leadership, customer relations, products and services, people, marketing, operations, and finance. With diligent application, step by step and tweak by tweak, any business will continually improve, be proactive rather than reactive, and stay competitive.

SUSAN SOLOVIC is an Internet pioneer and attorney, as well as a trusted authority on small business issues. A former small business contributor on ABC News, she regularly appears on Fox Business, Wall Street Journal’s “Lunch Break,” and Newsmax. She is also a featured blogger on Constant Contact, Entrepreneur, and FoxBusiness.com, among other sites, and author of The New York Times bestselling It’s Your Biz (AMACOM, 2011). She lives in Jupiter, Florida. Her coauthor, RAY MANLEY is a freelance writer and content marketing expert based in Nashville, Tennessee.

 

Logo for NetGalley
NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

THE INTROVERT’S EDGE Now Available on NetGalley

IntrovertsEdgeMany highly skilled and talented people start businesses with dreams of earning a comfortable income doing what they love. Sadly, promising service-based businesses often fail because many highly skilled and talented people are introverts. How can small-business owners and solopreneurs who dread talking to people excel at selling to strangers?

Journalists, booksellers, book reviewers, librarians, and media professionals interested in sales and business are invited to request Matthew Pollard’s The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone (AMACOM January 2017) for review.

The Introvert’s Edge doesn’t focus on the sale itself, but on a sales system that helps introverts feel sincere instead of sales-y. Powerful and practical, the book reveals how to:

Find natural confidence. Prepare for every situation. Present your value so that customers want to buy. Sidestep objections. Judge when the customer’s ready to buy. Ask for the sale – without asking. Continually adapt and improve. Profit from a process that doesn’t rely on personality. Enjoy sales.

With stories of introverted entrepreneurs, salespeople, and business owners who went from stagnant to success, The Introvert’s Edge shows you how to succeed in sales – without changing who you are.

MATTHEW POLLARD (Austin, TX), known as “The Rapid Growth Guy,” works with businesses around the world, from startups and service professionals to Microsoft and Capital One. Responsible for five zero-to-million-dollar businesses, he also founded Austin’s Small Business Festival, now nationwide. A native of Australia, he now lives in the United States. DEREK LEWIS (Baton Rouge, LA) is a business ghostwriter who works with leaders from the IMF, SAP and the Red Cross, among others.

 

Logo for NetGalley
NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Podcast: Stephen Woessner on Profitable Podcasting

Podcast consumption has been on a steady uptick and isn’t going anywhere. Hosting a podcast is a great form of publicity and business development for even the smallest business owners but getting started can be daunting. Stephen Woessner, author of Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans, published by AMACOM, shares some ideas to allay your biggest fears about starting your own podcast.

ProfitablePodcastingPodcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s  experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.

Listen to Stephen Woessner on the Edgewise Podcast!

Woessner

Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nationthe top-rated daily podcast for business owners.

 

 

 

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.