AMA Talks with Geoffrey Colon on DISRUPTIVE MARKETING

Geoffrey Colon, author of DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (AMACOM August 2016), recently visited the American Management Association offices to discuss disruptive marketing and how marketing professional can keep up with the breakneck pace of change in today’s landscape.

Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy & Mather.

Enjoy! For more AMA Talks with AMACOM authors, please click here.

AMA Talks with Paul J. Zak on TRUST FACTOR

Paul J. Zak, author of the forthcoming TRUST FACTOR: The Science of Creating High-Performance Companies (AMACOM January 2016), recently visited the American Management Association offices to discuss the science behind trust and how companies can put it into action.

Paul J. Zak, Ph.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust—and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Enjoy! For more AMA Talks with AMACOM authors, please click here.

Podcast: Nick Westergaard on Getting Scrappy

Jacket cover of Get Scrappy Nick Westergaard recently sat down with the AMA Edgewise team to discuss his book, GET SCRAPPY: Smarter Digital Marketing for Businesses Big and Small. As Westergaard explains, it’s the best of times and it’s the worst of times when it comes to marketing–there are countless ways to broadcast a brand’s message in the digital age, but trying to figure out the best way can make your head spin. He’s here to help.

Social media is taking over marketing and it can be hard to keep up but you don’t have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company no matter what size. You’ll be able to work smart, not hard, and do more with fewer resources.

Listen to Nick Westergaard on the AMA Edgewise Podcast.

Nick Westergaard, author of Get Scrappy


Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, host of the popular On Brand podcast, and producer and host of the Social Brand Forum, the Midwest’s premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.


Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.


ASK MORE Now Available on NetGalley

Cover art for Ask More by Frank SesnoIf you’ve ever listened to Fresh Air with Terry Gross and marveled at how she helps her guests to open up about the most personal of topics, or if you’ve ever watched CNN and wondered how their anchors know exactly how to pin down an interviewee trying to blur the facts, you recognize what an impressive skill it is to ask the right questions. Fortunately, it’s a skill anyone can learn–and will enjoy learning through Frank Sesno’s absorbing ASK MORE: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change (AMACOM January 2017). Journalists, booksellers, book reviewers, librarians, and media professionals interested in personal improvement and business self-help are invited to request Ask More for review.

What hidden skill links successful people in all walks of life? What helps them make smart decisions? The answer is surprisingly simple: They know how to ask the right questions at the right time.

Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. But few of us know how to question in a methodical way. Emmy-award-winning journalist and media expert Frank Sesno aims to change that with Ask More.

From questions that cement relationships, to those that help us plan for the future, each chapter in Ask More explores a different type of inquiry. By the end of the book, you’ll know what to ask and when, what you should listen for, and what you can expect as the outcome. Packed with illuminating interviews, the book explains:

• How the Gates Foundation used strategic questions to plan its battle against malaria

• How turnaround expert Steve Miller uses diagnostic questions to get to the heart of a company’s problems

• How NPR’s Terry Gross uses empathy questions to dig deeper

• How journalist Anderson Cooper uses confrontational questions to hold people accountable

• How creative questions animated a couple of techie dreamers to brainstorm Uber

Both intriguing and inspiring, Ask More shows how questions convey interest, feed curiosity, and reveal answers that can change the course of both your professional and personal life.

FRANK SESNO is a former CNN anchor, White House correspondent, and Washington bureau chief, and is now director of the School of Media and Public Affairs at The George Washington University. He has interviewed dozens of world leaders, including five U.S. presidents, and is the creator of Planet Forward, an innovative forum seeking solutions to some of the world’s toughest challenges.

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There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.






Taylor Pitts on the Brooklyn Book Festival 2016

The following is a guest post from Production Assistant Taylor Pitts on this September’s Brooklyn Book Festival.

The only thing better than being surrounded by books is being surrounded by fellow book lovers—and where better to experience this than at the annual Brooklyn Book Festival?

Sunday, September 18th was my first time attending the Festival. I wasn’t sure what to expect. I’d been to book events back home in Kansas City, MO, and they left something to be desired. Here, I figured there would be a couple of booths and a modest crowd. After all, the industry is shrinking, and who still reads, anyway? I prepared myself for disappointment.

So I was pretty surprised when I showed up to waves of people—all of them perfectly happy to take time out of their lazy Sunday afternoons to stop by a few booths spreading the word about small and big presses alike or to attend one of the many, many panels offered throughout the day.

When I say “a few booths,” what I really mean is a few hundred booths. I work in publishing. I like to think I have a pretty good idea of who’s out there playing the game. But I have to admit: I had no idea so many publishing houses, literary magazines, and agencies even existed. This festival was eye-opening for me because not only did I get to see how many people still enjoy reading books, but I also got to see just how many people make up the book business itself. Yes, it’s an ever-shrinking industry—but it might not be quite as small as you think.


YPG volunteers, from left to right: Elizabeth Stranahan (PRH), Taylor Pitts (AMACOM), Emma Kantor (Children’s Book Council), and Grace Rosean (Macmillan.) Says Taylor: “We did not plan the stripes.”

I had the opportunity to volunteer at the Young to Publishing (YPG) booth, which also represented the Association of American Publishers (AAP). Young to Publishing is a fantastic organization–you can read more about it here:


When someone seemed interested in our booth, we asked them if they’ve ever considered a career in publishing. And many of them answered with a resounding, “Yes, actually! How do I get into something like that?” It was fun to see just how many people are passionate about the book industry, and it was nice to be in the position to actually give the advice rather than take it (though, let’s be honest, I still ask for advice all the time). In addition to giving tips, we also handed out flyers for the Get Caught Reading program, sponsored by AAP, and we had a craft area set up where kids could color their own bookmarks.

Outside of volunteering at the booth, I did get a chance to attend a panel. It wasn’t the one I had hoped to see—Margaret Atwood’s talk was at full capacity after I stood in line for all of five minutes—but I’m really glad I went. The panel was called Obsessively Funny, and it featured bestselling authors like Jesse Andrews (Me and Earl and the Dying Girl) and Goldy Moldavsky (Kill the Boy Band). Humor in YA is something I’d always been curious about (i.e., How do you market it? Is there a big niche for humorous YA? What about YA that has humor but doesn’t focus on it?), and the authors were able to answer my questions and make me double over in laughter at the same time. So, while it wasn’t Margaret Atwood speaking about her venture into graphic novels, the panel was entertaining and informative, and I’d do it all again the same way.

The Brooklyn Book Festival of 2016 was a success. I can’t wait for next year’s!