G. Michael Campbell joins the AMA Edgewise team to talk about his new book Succeeding with Senior Management: Getting the Right Support at the Right Time for Your Project published by AMACOM. “One of the things that I think is very important for project managers to understand is that at the highest level of these organizations it really is all about politics. We probably wouldn’t want to think about it that way, but it really is…and the perception of strength and weakness at that level carry a great deal of weight. So if there is perception, that your sponsor does not appear to be in control of the project, or there is a negative attitude out there surrounding the project, there is a political price to be paid by the sponsor. ”
Succeeding with Senior Management: Getting the Right Support at the Right Time for Your Project identifies and solves an ongoing problem for project managers how best to communicate with upper management in a way that gains their support. Among the hundreds of books on how to run a project, none focus on this essential component of successful projects—and common source of struggle and setbacks. This is the first book to explain how to communicate and engage with senior management using a strategic perspective that resonates with them.
G. Michael Campbell, PMP is a frequent presenter to sold-out project management audiences who has managed global projects for Fortune 500 executives. He is also the author of The Complete Idiot’s Guide to Project Management and Communication Skills For Project Managers (AMACOM Books)